August 17, 2009 Carrollton, Texas - T.G.I. Friday's USA recently honored DFPR President Derek Farley with the company's first "Be The Brand" award at its annual Supplier Recognition Dinner during the company's annual business meeting earlier this summer.
"It is my pleasure to recognize Derek Farley of DFPR with the ‘Be The Brand' award in recognition of the outstanding job he does representing and promoting T.G.I. Friday's on a daily basis," said Amy Freshwater, vice president of communication and public relations for Carlson Restaurants Worldwide, parent company of T.G.I. Friday's. "Since we partnered together in 2006, T.G.I. Friday's has enjoyed the most successful PR campaigns in the history of our brand, reaching millions and millions with our news."
"We are pleased to honor our exceptional supplier partners, all of whom excel in their respective roles for T.G.I. Friday's USA," said John Neitzel, president and chief operating officer of T.G.I. Friday's USA. "Their unique contributions to our business make T.G.I. Friday's restaurants a leader in the competitive marketplace of casual dining."
DFPR is a Charlotte-based public relations firm specializing in news management, media relations, publicity and strategic communication. For more information, visit www.dfpr.com
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Carlson Restaurants Worldwide Inc., the parent company of TGI Friday's Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality, travel and marketing industries. As of August 2009, Carlson Restaurants Worldwide owns, operates, franchises or licenses approximately 1,000 restaurants in 60 countries. For more information, visit http://www.fridays.com.